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- Advertising and IMC
- Voice over Direction
– Concept creation and creative direction of integrated campaigns, starting from a big Idea and developing it on several media (TV, print, web, radio, btl, events, videos, apps)
– Concept creation of events and one-to-one marketing activities
– Copywriting (naming, claim, presentations, etc.)
– Scripts and storyboards for web, teaser, corporate and mood videos
– Filmmaking, editing and subtitles
– Adaption of scripts from English master to Italian language
– Selection of talent among a shortlist received by the agency/client
– VO direction on-site or on Skype, working both with talent and technicians
– QC of final recording (TOV, quality of the dubbing, timing)
– Creative direction /content management
– Concept and content creation and copywriting for DM and one-to-one marketing activities
– Corporate copywriting: advertorials, brochures, press releases, editorials
– Concept creation of website, minisites, infotainment platforms, online contests, communities, e-commerce sites, ecc.
– Benchmarking and strategic planning
– Navigation treeNaming of websites and url, payoff and sections’ naming
– SEO copywriting
– Adaption of international communication to the Italian market – headlines and body copies, TV and radio scripts, websites, banners, leaflets, product description, brochures, user manuals, DEM, newsletters, presentations, internal communication, recipes, terms & conditions, SEO keywords, etc.
– Online and offline research and consultation
– Voxpop (interview, shooting, editing, subtitles)
– Website localization
– Proofreading and QC