having fun working hard to entertain


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Please send an email to francesca@circle-ent.com and I will provide the log-in information.

  • Advertising and IMC
  • – Concept creation and creative direction of integrated campaigns, starting from a big Idea and developing it on several media (TV, print, web, radio, btl, events, videos, apps)
    – Concept creation of events and one-to-one marketing activities
    – Copywriting (naming, claim, presentations, etc.)
    – Scripts and storyboards for web, teaser, corporate and mood videos
    – Filmmaking, editing and subtitles

  • Voice over Direction
  • – Adaption of scripts from English master to Italian language
    – Selection of talent among a shortlist received by the agency/client
    – VO direction on-site or on Skype, working both with talent and technicians
    – QC of final recording (TOV, quality of the dubbing, timing)

  • BTL
  • – Creative direction /content management
    – Concept and content creation and copywriting for DM and one-to-one marketing activities
    – Corporate copywriting: advertorials, brochures, press releases, editorials

  • Web
  • – Concept creation of website, minisites, infotainment platforms, online contests, communities, e-commerce sites, ecc.
    – Benchmarking and strategic planning
    – Navigation treeNaming of websites and url, payoff and sections’ naming
    – SEO copywriting

  • Transcreation/Localization
  • – Adaption of international communication to the Italian market – headlines and body copies, TV and radio scripts, websites, banners, leaflets, product description, brochures, user manuals, DEM, newsletters, presentations, internal communication, recipes, terms & conditions, SEO keywords, etc.
    – Online and offline research and consultation
    – Voxpop (interview, shooting, editing, subtitles)
    – Website localization
    – Proofreading and QC