having fun working hard to entertain




Producer, Writer, Director, Art Director, Set Decorator, Set Dresser, Prop Maker, Editor (Final Cut Pro X), Sound Designer, Art Buyer, Script Supervisor


Concept creation and creative direction of integrated campaigns, starting from a big Idea and developing it on several media (TV, print, web, radio, btl, events, videos, apps) – Concept creation of events and one-to-one marketing activities – Copywriting (naming, claim, presentations, etc.) – Scripts and storyboards for web, teaser, corporate and mood videos – Filmmaking, editing and subtitles


Adaption of scripts from English master to Italian language – CastingVO direction on-site and on Skype, working both with Italian and American talents and technicians – QC of final recording (TOV, quality of the dubbing, timing)

  • BTL

– Creative direction /content management – Concept and content creation and copywriting for DM and one-to-one marketing activities – Corporate copywriting: advertorials, brochures, press releases, editorials

  • Web

– Concept creation of website, minisites, infotainment platforms, online contests, communities, e-commerce sites, ecc. – Benchmarking and strategic planning – Navigation treeNaming of websites and url, payoff and sections’ naming – SEO copywriting

  • Transcreation/Localization

– Adaption of international communication to the Italian market – headlines and body copies, TV and radio scripts, websites, banners, leaflets, product description, brochures, user manuals, DEM, newsletters, presentations, internal communication, recipes, terms & conditions, SEO keywords, etc. – Online and offline research and consultation – Voxpop (interview, shooting, editing, subtitles) – Website localization – Proofreading and QC


Main industries: Food and drinks, lifestyle, healthcare, technology, cosmetics, social, banking, tourism