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having fun working hard to entertain

FIELDS OF EXPERTISE

 

  • ADVERTISING and IMC

Concept creation and creative direction of integrated campaigns, starting from a big Idea and developing it on several media (TV, print, web, radio, btl, events, videos, apps) – Concept creation of events and one-to-one marketing activities – Copywriting (naming, claim, presentations, etc.) – Scripts and storyboards for web, teaser, corporate and mood videos – Filmmaking, editing and subtitles

  • VOICE OVER DIRECTION

Adaption of scripts from English master to Italian language – CastingVO direction on-site and on Skype, working both with Italian and American talents and technicians – QC of final recording (TOV, quality of the dubbing, timing)

  • VIDEO PRODUCTION

Producer, writer, director, set dresser, property master, editor (Final Cut Pro X), art buyer, PA

  • BTL

– Creative direction /content management – Concept and content creation and copywriting for DM and one-to-one marketing activities – Corporate copywriting: advertorials, brochures, press releases, editorials

  • Web

– Concept creation of website, minisites, infotainment platforms, online contests, communities, e-commerce sites, ecc. – Benchmarking and strategic planning – Navigation treeNaming of websites and url, payoff and sections’ naming – SEO copywriting

  • Transcreation/Localization

– Adaption of international communication to the Italian market – headlines and body copies, TV and radio scripts, websites, banners, leaflets, product description, brochures, user manuals, DEM, newsletters, presentations, internal communication, recipes, terms & conditions, SEO keywords, etc. – Online and offline research and consultation – Voxpop (interview, shooting, editing, subtitles) – Website localization – Proofreading and QC

 

Main industries: Food and drinks, lifestyle, healthcare, technology, cosmetics, social, banking, tourism