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having fun working hard to entertain

FIELDS OF EXPERTISE

Industries: Food and drinks, lifestyle, healthcare, technology, cosmetics, social, banking, tourism
 
ATL:
– concept creation and copywriting
– Screenwriting
– VO direction
 
BTL:
– creative direction / content management
– concept creation and copywriting for DM and one-to-one marketing activities
– corporate copywriting: presentations, brochures, press releases, editorials, advertorials
 
INTEGRATED COMMUNICATION:
– concept creation and creative direction of integrated campaigns, starting from a big Idea and developing it on several media (print, web, radio, btl, events, videos, apps)
– concept creation of events and one-to-one marketing activities
– copywriting (naming, claim, presentations, etc.)
– scripts and storyboards for web, teaser, corporate and mood videos
– filmmaking and editing (Final Cut Pro)
 
WEB:
– concept creation of websites, infotainment platforms, online contests, communities, e-commerce sites, etc.
– benchmarking, strategic planning, content layout and navigation tree
– naming of websites and URLs, payoff and sections’ naming
– SEO copywriting
 
TRANSCREATION/TRANSLATION
– websites localization
– transcreation, translation and proofreading of all kinds of documents, e.g. TV and radio commercial scripts, brochures, manuals, FAQs, questionnaires, recipes, presentations, lifestyle magazines, etc.